Voicebox - Stone Brewing
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Stone Brewing

Crafting the Buenaveza launch to support segmented customer-demands.

Overview: Brewing success

In an industry that thirsts for innovation, Stone Brewing aimed to captivate the market with its new Mexican beer, Buenaveza. This unique brew was designed to blend the rich heritage of Mexican lagers with Stone Brewing’s commitment to quality. To ensure a successful introduction to a competitive market, Stone Brewing partnered with Voicebox, leveraging their profound brand strategy expertise for a comprehensive go-to-market plan.

Voicebox was pivotal in turning our vision for Buenaveza into a reality. Their strategic insight and creative approach to brand positioning, coupled with an impactful launch plan, propelled Buenaveza beyond our expectations. We’ve not only witnessed outstanding sales growth but also forged a deeper connection with our audience. Thanks to Voicebox, Buenaveza is on its way to becoming a staple for beer lovers seeking unique flavors.

Marketing Director
Stone Brewing


The go-to-market strategy crafted by Voicebox for Stone Brewing’s Buenaveza not only exceeded launch objectives but also set a new benchmark for product introductions in the craft beer industry. By thoroughly understanding the brand’s ethos and market dynamics, Voicebox was instrumental in creating a launch that resonated well with the target audience and amplified Stone Brewing’s presence both domestically and internationally.

Your growth starts here