Rodan + Fields
Seamless migration to SAP Commerce Cloud unlocks new horizons of operational excellence and growth.
Overview: Opportunities in the clouds
In the dynamic landscape of skincare and beauty, Rodan + Fields sought to enhance its digital infrastructure to support its ambitious growth and operational efficiency goals. Partnering with Voicebox, Rodan + Fields embarked on a strategic migration from an on-premise SAP Commerce platform to the more agile and scalable SAP Commerce Cloud. This collaboration aimed to modernize the company’s e-commerce capabilities, improve customer experiences, and streamline internal operations.
Rodan + Fields faced the critical challenge of modernizing their digital infrastructure to better support scaling operations, improve customer experience, and streamline internal processes. The company recognized the need to migrate from an on-premise SAP Commerce platform to the SAP Commerce Cloud to achieve these goals. This transition required meticulous planning and execution to ensure business continuity, data security, and compliance with regulatory standards, all while enhancing the e-commerce experience for customers.
Objectives:
- Transition to a cloud-based solution that can scale with the company’s growth and adapt to market changes.
- Improve the online shopping experience to increase customer satisfaction and conversion rates.
- Streamline business operations across departments for enhanced productivity and cost reduction.
- Ensure the migration maintains the highest standards of data security and regulatory compliance.
Voicebox, in collaboration with SAP and Deloitte, devised a comprehensive strategy for Rodan + Fields’ migration to the SAP Commerce Cloud. This involved engaging with multiple departments – including IT, Marketing, Sales, Customer Service, and Supply Chain – to understand and address specific needs and objectives. The solution emphasized user experience improvements, operational efficiencies, and stringent data security measures. The team ensured a smooth transition through strategic planning, rigorous testing, and continuous communication across all stakeholders, leveraging the cloud platform’s advanced features to meet Rodan + Fields’ operational and customer experience goals.
- Strategic Planning and Collaboration: Voicebox, SAP, and Deloitte formed a strategic alliance to plan and execute the migration, ensuring minimal disruption to ongoing operations.
- Comprehensive Departmental Engagement: Involved key departments – IT, Marketing, Sales, Customer Service, and Supply Chain – to align the migration with department-specific needs and objectives.
- User Experience and Interface Design: Leveraged SAP Commerce Cloud’s capabilities to enhance the user interface and customer journey on the Rodan + Fields e-commerce platform.
- Data Migration and Security: Implemented rigorous data migration protocols to ensure secure transfer of customer and business data, adhering to GDPR and other regulatory standards.
The migration to SAP Commerce Cloud marked a significant milestone for Rodan + Fields, yielding impressive outcomes. Website performance improved by 35%, leading to a 25% increase in conversion rates due to an enhanced customer shopping experience. Operational costs were reduced by 20% across the board, demonstrating the cloud platform’s efficiency and cost-effectiveness. Furthermore, the project achieved 100% compliance with GDPR and other privacy regulations, reinforcing customer trust and satisfaction. These results underscored the success of the migration, setting Rodan + Fields on a path of sustained growth and digital excellence.
- 35% Increase in Website Performance: Post-migration, Rodan + Fields saw a significant improvement in website load times and overall performance.
- 25% Uplift in Conversion Rates: Enhanced user experience and website functionality led to a notable increase in online conversions.
- 20% Reduction in Operational Costs: Cloud efficiencies and streamlined processes resulted in considerable cost savings across departments.
- Improved Data Security: Achieved 100% compliance with GDPR and other privacy regulations, enhancing customer trust.
The partnership with Voicebox and the strategic guidance they provided during our migration to SAP Commerce Cloud was instrumental in achieving our digital transformation goals. This project has not only enhanced our operational efficiency and customer experience but also solidified our foundation for future growth. Voicebox’s expertise in product management and their collaborative approach with SAP and Deloitte were pivotal in making this complex migration a resounding success.
Chief Digital Officer
Rodan + Fields
Conclusion
The migration project spearheaded by Voicebox transformed Rodan + Fields’ digital operations, positioning the company for sustained growth and operational excellence. By leveraging the expertise of Voicebox, SAP, and Deloitte, Rodan + Fields not only transitioned to a superior digital platform but also set a new standard for agility and efficiency in the beauty industry’s digital landscape.