ampm

ampm faced the challenge of enhancing the fan experience and streamlining transactions at its stadium stores located in Dodger Stadium and T-Mobile Park. With the goal of creating an immersive retail environment that reflects each stadium’s unique atmosphere while maintaining brand consistency, ampm sought to revamp its store designs and integrate new checkout technology to improve efficiency and convenience for fans.

Objectives:

• Enhanced Fan Experience: Revamp stadium stores to create an immersive retail environment that complements the aesthetic and atmosphere of Dodger Stadium and T-Mobile Park.
• Efficient Checkout Process: Implement new checkout technology to streamline transactions and reduce wait times for fans, enhancing convenience and satisfaction.
• Brand Recognition and Consistency: Ensure that updated store designs align with ampm’s brand identity while also reflecting the unique ambiance of each stadium location.

To address the challenge, ampm undertook comprehensive renovations at both stadium locations, updating visual merchandising, logos, and decor to align with each park’s aesthetic. Additionally, new checkout technology, such as Mashgin’s computer vision system, was introduced at T-Mobile Park to automate transactions and accelerate the checkout process. This solution aimed to enhance the overall fan experience while ensuring compliance with legal regulations for alcohol sales.

• Visual Merchandising and Store Design: Overhaul store layouts, visual merchandising displays, logos, and decor to create an engaging and cohesive retail environment that resonates with fans.
• Integration of Checkout Technology: Introduce new checkout technology, such as Mashgin’s computer vision system, at T-Mobile Park to automate transactions and accelerate the checkout process.
• Maintaining Staff Presence: Retain staff at T-Mobile Park to verify IDs for alcohol purchases, ensuring compliance with legal regulations while still offering a seamless and efficient checkout experience.
• Consistency Across Locations: Ensure that store renovations maintain consistency with Ampm’s brand identity and values, while also adapting to the unique characteristics of each stadium environment.

The implementation of store revamps and new checkout technology resulted in notable improvements in fan satisfaction and transaction efficiency. Feedback from fans indicated a significant enhancement in overall satisfaction with the store experience, while the introduction of new technology at T-Mobile Park led to a 30% reduction in average transaction times. Additionally, the quicker checkout options encouraged fans to spend more on concessions, resulting in increased sales and engagement for ampm’s stadium stores.

• Improved Fan Satisfaction: Feedback from fans at Dodger Stadium and T-Mobile Park indicates a significant improvement in overall satisfaction with the revamped store experience.
• Reduced Wait Times: Introduction of new checkout technology at T-Mobile Park has led to a 30% reduction in average transaction times, providing fans with quicker and more convenient shopping experiences.
• Increased Sales and Engagement: Quicker checkout options have encouraged fans to spend more on concessions, with a noticeable uptick in sales observed since the implementation of the renovations and new checkout technology.