Voicebox - 7-Eleven
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Transforming convenience shopping with seamless delivery innovation.

Overview: Delivering convenience

7-Eleven made waves in the convenience store industry with the launch of its 7Now Gold Pass subscription delivery service. Offering over 3,000 items including hot food, drinks, household essentials, and groceries for a monthly fee, 7-Eleven aimed to redefine convenience shopping and elevate the delivery experience. With a commitment to real-time tracking and additional benefits, the service sought to revolutionize the way customers access essential products.

The launch of the 7Now Gold Pass subscription delivery service has been nothing short of transformative for 7-Eleven. Voicebox's strategic guidance and expertise were instrumental in conceptualizing and executing this innovative offering. With a focus on customer convenience and value, the Gold Pass subscription has not only exceeded our expectations in terms of sign-ups and revenue but has also elevated our brand's reputation as a leader in the delivery space.

Raghu Mahadevan,
Chief Digital Officer


7-Eleven’s 7Now Gold Pass subscription delivery service exemplifies the brand’s commitment to innovation and customer-centricity. By addressing the evolving needs of convenience shoppers and leveraging technology to enhance the delivery experience, 7-Eleven has positioned itself as a frontrunner in the convenience store delivery space. The success of the Gold Pass subscription service underscores the importance of continuous innovation and customer-focused strategies in driving sustained growth and value in today’s competitive market.

Your growth starts here