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IAB Calls Blockchain ‘Natural Fit’ for Digital Video Advertising

The Interactive Advertising Bureau released its first whitepaper on blockchain technology Thursday, highlighting how it believes the tech can improve the buying and selling of video ads. The IAB says blockchain technology "is a natural fit for the digital advertising supply chain" with potential to increase efficiency, reduce costs and eliminate fraud. Blockchain can also [...]

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Bait & Win: What Super Bowl Trolling Teaches Us About the Future of Marketing

Credit: Jamie McCarty‏ via Twitter The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a new generation of people who use social media constantly, both young and old. It's a means of direct and immediate communication and it creates a much coveted, totally interactive engagement [...]

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The Best Chicken Wings in L.A. Make Our Sauciest Snack Dreams Come True

[caption id="attachment_27514" align="alignnone" width="800"] Glazed spicy chicken wings with sesame seeds served in cast iron skillets with yoghurt dip viewed from above[/caption] Some experiences require getting your hands dirty. Chicken wings are just such a challenge. When you’re ready to get a little saucy, these are the best chicken wings in L.A. to fill your [...]

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Instagram Gives Brands New Way to Sell in ‘Collection’ Ads

Instagram is offering brands a new shopping-enabled ad unit as it moves further into the e-commerce space. On Tuesday, the photo- and video-sharing app, owned by Facebook, started testing ads that blend videos and product catalogs where consumers can complete purchases without leaving. Instagram calls them "collection" campaigns, and they were first tested on Facebook.

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Space Mountain fan gets the roller coaster’s 87-year-old designer to ride it one last time at Disneyland

Bill Watkins, the guy who designed the ride at Space Mountain at Disneyland and was the first to take that ride, is 87. His routine these days consists of going to the grocery store, riding his bike around his Long Beach neighborhood and keeping detailed notes of his thoughts and activities. “Not much,” he said with [...]

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US Postal Service to unveil Mister Rogers stamp next month

The U.S. Postal Service plans to issue a new stamp featuring Mister Rogers, the children's television host known for his zip-up cardigan, sneakers and soothing manner. The Forever stamp will be unveiled March 23 in the same Pittsburgh public television station where Mister Rogers' Neighborhood was produced. The stamp features Fred Rogers and the royal puppet [...]

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