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Snapchat & Facebook AR Experiences Let You Unleash Your Inner Anti-Hero & Become Marvel’s Venom

Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom." Now, via augmented reality, we, too, can be Venom. Sony Pictures, in conjunction with the release of the film Venom, has published new AR experiences via Snapchat [...]

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Stella Artois’ ‘Joie de Bière’ uses social experiment to highlight slowing down and enjoying life

Stella Artois has been promoting its ‘Joie de Bière’ philosophy for several months in the US, and now it's bringing the refreshing take on the famous phrase to the UK, highlighting the ridiculous, fast-paced nature of modern society and inspiring people it to make time for life’s simple pleasures. The definition of Joie de Bière [...]

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IAB Calls Blockchain ‘Natural Fit’ for Digital Video Advertising

The Interactive Advertising Bureau released its first whitepaper on blockchain technology Thursday, highlighting how it believes the tech can improve the buying and selling of video ads. The IAB says blockchain technology "is a natural fit for the digital advertising supply chain" with potential to increase efficiency, reduce costs and eliminate fraud. Blockchain can also [...]

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Bait & Win: What Super Bowl Trolling Teaches Us About the Future of Marketing

Credit: Jamie McCarty‏ via Twitter The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a new generation of people who use social media constantly, both young and old. It's a means of direct and immediate communication and it creates a much coveted, totally interactive engagement [...]

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The Best Chicken Wings in L.A. Make Our Sauciest Snack Dreams Come True

[caption id="attachment_27514" align="alignnone" width="800"] Glazed spicy chicken wings with sesame seeds served in cast iron skillets with yoghurt dip viewed from above[/caption] Some experiences require getting your hands dirty. Chicken wings are just such a challenge. When you’re ready to get a little saucy, these are the best chicken wings in L.A. to fill your [...]

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