Bait & Win: What Super Bowl Trolling Teaches Us About the Future of Marketing

Credit: Jamie McCarty‏ via Twitter The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a new generation of people who use social media constantly, both young and old. It's a means of direct and immediate communication and it creates a much coveted, totally interactive engagement [...]

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Why Brands Must Move From Communication With Consumers to Conversation

Otherwise, they risk alienating the very customers they’re trying to woo. Source: Why Brands Must Move From Communication With Consumers to Conversation – Adweek

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Why 2018 Will be the Year of Human-to-Human Marketing (H2H)

Forget about B2B or B2C. The future or marketing is H2H Source: Why 2018 Will be the Year of Human-to-Human Marketing (H2H)

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These 5 New Marketing Trends Are Dominating 2018

This year is all about the ear: Don’t miss out on the opportunity to connect with your audiences through audio optimization, branded podcasts and more. Source: These 5 New Marketing

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