It’s the End of Agencies As We Know It. Here’s Where We Go Next

Brands want streamlined partners who help them build trust “I don’t know what agency or consultancy to go to anymore.” A client of ours bemoaned this to me not too long ago. As a director of a major international brand, his comment revealed the confusion he and many business leaders are increasingly feeling these days. [...]

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IAB Calls Blockchain ‘Natural Fit’ for Digital Video Advertising

The Interactive Advertising Bureau released its first whitepaper on blockchain technology Thursday, highlighting how it believes the tech can improve the buying and selling of video ads. The IAB says blockchain technology "is a natural fit for the digital advertising supply chain" with potential to increase efficiency, reduce costs and eliminate fraud. Blockchain can also [...]

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Q&A: Ford’s New CMO on WPP Negotiations and His View of Marketing

Ford CMO Kumar Galhotra Credit: Ford Motor Company Ford is going on a fitness quest, and it's taking WPP along. The global auto giant is in the midst of what executives have described as a "fitness" initiative that includes slashing $14 billion in spending on materials and engineering in the next five years. Ford is [...]

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Instagram Gives Brands New Way to Sell in ‘Collection’ Ads

Instagram is offering brands a new shopping-enabled ad unit as it moves further into the e-commerce space. On Tuesday, the photo- and video-sharing app, owned by Facebook, started testing ads that blend videos and product catalogs where consumers can complete purchases without leaving. Instagram calls them "collection" campaigns, and they were first tested on Facebook.

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