Ikea’s ‘Pee Ad’ Wins Grand Clio, Alongside Palau Pledge, Wendy’s Mixtape and More

Agency Åkestam Holst won the Print Grand Clio for its ad that doubled as a pregnancy test. Åkestam Holst If you had any doubt that advertising has become an arms race of creative innovation, you need look no further than the top winners in this year’s Clio Awards. The roster of honorees taking home the [...]

Share
Why Knowing Your Audience Matters More Than Ever

At the end of September during Brandweek, Adweek caught up with Matt Sweeney, CEO, Xaxis, North America, to hear about trends he’s seeing in the advertising industry and ways brands could improve in terms of technology and capturing user data. Here’s what he had to say. Adweek: What are some of the most significant changes [...]

Share
It’s the End of Agencies As We Know It. Here’s Where We Go Next

Brands want streamlined partners who help them build trust “I don’t know what agency or consultancy to go to anymore.” A client of ours bemoaned this to me not too long ago. As a director of a major international brand, his comment revealed the confusion he and many business leaders are increasingly feeling these days. [...]

Share
IAB Calls Blockchain ‘Natural Fit’ for Digital Video Advertising

The Interactive Advertising Bureau released its first whitepaper on blockchain technology Thursday, highlighting how it believes the tech can improve the buying and selling of video ads. The IAB says blockchain technology "is a natural fit for the digital advertising supply chain" with potential to increase efficiency, reduce costs and eliminate fraud. Blockchain can also [...]

Share
Q&A: Ford’s New CMO on WPP Negotiations and His View of Marketing

Ford CMO Kumar Galhotra Credit: Ford Motor Company Ford is going on a fitness quest, and it's taking WPP along. The global auto giant is in the midst of what executives have described as a "fitness" initiative that includes slashing $14 billion in spending on materials and engineering in the next five years. Ford is [...]

Share
Instagram Gives Brands New Way to Sell in ‘Collection’ Ads

Instagram is offering brands a new shopping-enabled ad unit as it moves further into the e-commerce space. On Tuesday, the photo- and video-sharing app, owned by Facebook, started testing ads that blend videos and product catalogs where consumers can complete purchases without leaving. Instagram calls them "collection" campaigns, and they were first tested on Facebook.

Share