01. BRAND STRATEGY
Developing your brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity.
Your brand strategy will identify your business and then be used as a blueprint when it comes to developing your marketing strategy and tactics.
02. DEMAND GENERATION
Demand generation programs are touch points throughout the conversion optimization and sales cycles.
The goal of demand generation is to build and nurture key prospect and customer relationships for the long term. To do this effectively, we need to do things like respond to customer questions on Twitter, promote blog posts through Facebook, host webinars, and run email marketing campaigns.
03. COMMUNICATIONS PLANNING
Have you ever received a marketing communication and felt the sender really wasn’t thinking about what you needed to know or hear? This is at best frustrating. At worst it is such a huge “turn off” that it can have a negative effect.
We are always thinking about your audience. What do they need to know, and want to hear? And how will you know that they have got the message?
04. CONTENT MARKETING
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.”
LET’S GET STARTED