It’s the End of Agencies As We Know It. Here’s Where We Go Next

Brands want streamlined partners who help them build trust “I don’t know what agency or consultancy to go to anymore.” A client of ours bemoaned this to me not too long ago. As a director of a major international brand, his comment revealed the confusion he and many business leaders are increasingly feeling these days. [...]

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IAB Calls Blockchain ‘Natural Fit’ for Digital Video Advertising

The Interactive Advertising Bureau released its first whitepaper on blockchain technology Thursday, highlighting how it believes the tech can improve the buying and selling of video ads. The IAB says blockchain technology "is a natural fit for the digital advertising supply chain" with potential to increase efficiency, reduce costs and eliminate fraud. Blockchain can also [...]

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Bait & Win: What Super Bowl Trolling Teaches Us About the Future of Marketing

Credit: Jamie McCarty‏ via Twitter The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a new generation of people who use social media constantly, both young and old. It's a means of direct and immediate communication and it creates a much coveted, totally interactive engagement [...]

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Fine Dining Alum Snags One of LA’s Most Iconic Restaurant Buildings

The fine dining chef arrives in the former Hatfield’s space on Melrose Source: Fine Dining Alum Snags One of LA’s Most Iconic Restaurant Buildings – Eater LA

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Q&A: Ford’s New CMO on WPP Negotiations and His View of Marketing

Ford CMO Kumar Galhotra Credit: Ford Motor Company Ford is going on a fitness quest, and it's taking WPP along. The global auto giant is in the midst of what executives have described as a "fitness" initiative that includes slashing $14 billion in spending on materials and engineering in the next five years. Ford is [...]

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The Best Chicken Wings in L.A. Make Our Sauciest Snack Dreams Come True

[caption id="attachment_27514" align="alignnone" width="800"] Glazed spicy chicken wings with sesame seeds served in cast iron skillets with yoghurt dip viewed from above[/caption] Some experiences require getting your hands dirty. Chicken wings are just such a challenge. When you’re ready to get a little saucy, these are the best chicken wings in L.A. to fill your [...]

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Peeking Into The Labyrinthian Halls Of Jay Leno’s Garage

It does feel a little silly and incorrect to call Jay Leno’s garage, a garage- it’s sort of like calling an aircraft carrier a boat. This is a collection that gives even the most jaded individual an acute case of automotive ADD. To think of this place as just (just?) an expanse of unique cars spanning [...]

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Watch Mercedes-AMG fire up its new W09 car

https://youtu.be/4i1cmaHACr4 Pre-season testing for this year’s F1 season is going to kick off in just a few weeks, and in the meantime, Mercedes has teased us with a video of its 2018 challenger, the W09, firing up. There’s not actually much to see in the new video – we’ll have to wait for the car’s [...]

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The Porsche Effect at Petersen Auto Museum

“What makes a Porsche a Porsche?” The Porsche Effect explores the brand’s history and enduring success, which have been made possible by the distinctive design, engineering, advertising, and racing triumphs of its products.

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Instagram Gives Brands New Way to Sell in ‘Collection’ Ads

Instagram is offering brands a new shopping-enabled ad unit as it moves further into the e-commerce space. On Tuesday, the photo- and video-sharing app, owned by Facebook, started testing ads that blend videos and product catalogs where consumers can complete purchases without leaving. Instagram calls them "collection" campaigns, and they were first tested on Facebook.

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